5 C’s for #Socialnomics and brand human social voice

Erik Qualmann had given me permission to use his earlier #Socialnomics video in my presentations.

He has a new edition out and I thought it was worth sharing 2014 edition. He is the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business.
The video is packed with many interesting stats. One of the most interesting facts is that an average consumer has a shorter attention span than a goldfish (:07 vs. :08).

Erik talks about how the 4P’s (Product, Place, Price, and Promotion) are replaced with his 4C’s (Creating, Curating, Connecting & Culture) in digital world.
In my view, you still need 4Ps plus the following 5C’s including his 4C’s.
Here are my 5 C’s which includes context:

  • Content Creating
  • Curating
  • Context (relevance)
  • Connecting (Conversation and re-story telling)
  • Culture

I think it is about time that we stop talking social media as a separate marketing element, embracing it as an evolution of the old fashioned “word of mouth” done in today’s ultra connected world will make one’s branding stronger. In branding and marketing, digital marketing must be built on a strong fundamentals such as having a brand purpose/ideal, strategy, and plan. How we communicate, engage and execute continues to evolve.

Marketers need to combine creativity, relevance, authenticity to tell a compelling story that people want to engage and spread to their friends, family and strangers.

A good place to start is to make sure that you have defined your brand’s social/human voice.
How will your brand as a person respond to questions and conversations?

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