In a landmark study involving 50,000 brands, Jim Stengel, Global Marketing Officer (2001-2008), Procter & Gamble Company, shows how the world’s 50 best businesses connect with fundamental human emotions, hopes, values and greater purposes and how it led to significant growth and profits. Jim’s personal experiences provide plenty of examples which makes the book’s core ideas easy to grasp.

You will learn more about a powerful new framework for thinking about growth and way of building your business.

Selina Yoon is a member of Jim Stengel’s Grow Team